I know this is not marketing school but, like a marketer, you are trying to reel someone in.
And just like an ad agency makes a call to action, you can too, by simply asking about an interest or even suggesting a dinner date.
Our subconscious tells us that it’s rude not to answer a question so your chances are increased ten fold by just asking.
Netspeak is the main culprit when it comes to unsuccessful first mails.The words (if you can call them that) are the top nine worst words to use in an opening message.Mails that contain these words will get practically no replies proving that intelligence (or maybe just good grammar) is an attractive trait in both sexes.You could always spruce it up a bit and go with a foreign greeting, but make sure you know what it means otherwise you could come off looking like a bit of a Del boy.Theirs might be the most beautiful smile in the world, but pointing that fact out in a first message will most likely be a turn off.Surprisingly, though, come across as run of the mill and perhaps a bit boring.So while you should avoid using netspeak too much, using slang or an unusual greeting is considered a great move.Better to focus on interests, or even better, common interests. Talking about your own interests can give the recipient a good idea of what you are like.It seems this is almost as important as talking about their interests so using any word that describes an interest or hobby is great, once your hobby isn’t too weird.Presumably men prefer a more confident approach from a woman online, and ladies the opposite, but we certainly don’t suggest going overboard.A little awkwardness might work, but too much and you’ll seem more Mr Bean than Ryan Gosling.