Unlike other 100% free dating sites we actually respect our members and don't treat them like "eyeballs" (that's the advertising-speak for somebody who could potentially click on an ad).
Using some of the 100% free dating sites can be an eye-opening experience!
We noticed that of all these sites, very few were 100% free, with some being up-front paid-for sites, and others having sneaky "hidden" charges to entice members in and then get them to pay.
We decided that these tactics were unfair, so we did a comprehensive of all the features of these sites, and pledged to build the first truly free online dating site.
We decided right from the word go that we would not take this approach. We have built, by customer demand, a brilliant set of extra features which we call Essentials.
These can be purchased, and whilst doing so will greatly enhance your experience of using the site, it is completely optional.