Thinking there may be an association the dogs were making between him and food, he began experimenting with a bell at feeding times and found that over time, the dogs would salivate at the sound of a bell ringing both when food was present and again when it wasn’t.
Through additional research, he later discovered there is a proven connection between learned associations that animals and humans unconsciously make.
They are, after all, the gatekeepers to the “promised land” and can get sex any time they want, right?
Some of this stuff Adam briefly touches on in the Obsession Formula material itself, but you don’t need to fear that talk of dopamine and psychology concepts will have you asleep in five minutes flat.Now admittedly the idea of “implanting” fantasies about you in a woman’s mind that make her obsessed with you, and only you, sounds a little too good to be true. If, however, you’re keen to understand what makes Adam’s system so effective, we’ve highlighted a few key points below: In a similar way, the Obsession Formula involves tapping into a natural process whereby a woman experiences increased releases of dopamine from associating with you (and will therefore keep coming back for more).The way Adam taps into this increased release of dopamine is via the forced learning techniques mentioned a few paragraphs above.Even if we were to accept that women have an unfair advantage when it comes to dating, where does it leave us?Well, we can either complain about it, drown our sorrows at the bar, and end up going home to an empty bed every night, or we can accept the situation for how it is and get to work doing something about it!The program isn’t a research paper or dissertation, and Adam sets out the principles very simply and clearly.The importance of highlighting these above points lies in the fact that it shows the course is actually the real deal and based on solid psychology and science.Let’s review the Obsession Formula and find out if it’s really capable of helping you attract the woman you want. The core foundation of the course and the techniques Adam teaches to trigger obsessions in other people center on the role dopamine plays as a reward mechanism within the brain. There is actually a large body of research, psychology, and science which supports the approach adopted in the system and its underlying concepts.It also revolves around two different types of “forced learning”: associated learning and learning through occasional reward. If you’re not interested in finding out why the techniques adopted in the Obsession Formula work, feel free to skip straight through to the next section.If you paid attention in school, you’ve probably already heard of Ivan Pavlov, his dogs, and his bell, but in the context of Adam Lyons’ Obsession Formula system, this form of classical conditioning can work exactly the same on a woman because she subconsciously learns to associate a release of dopamine with YOU.So in other words, it’s about learning from the consequences of our behavior.