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Dating site marketing plan

These audiences play a very important part when analyzing marketing techniques because each audience appeals to a different form of marketing.

An older generation does not look for as flashy or trendy of a page design where a younger generation may be bored without the coolest tricks.

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Executive Summary Compu Date is a d2 dating company that offers Denver area singles computer-based matchmaking services.With the increasing use of the Internet as a way for people to communicate, online dating sites have become a highly popular way for single people to meet and find romantic partners.Starting your own Internet dating site takes time, hard work, and creativity, but these sites have real potential as moneymaking businesses and as a way to help single people find true love.There are statistics out that predict that more than 100,000 people get married each year after meeting in a dating network.(Tracey, 2005) With statists like these, one can see why there would be so much high pressure to win curious newcomers.Even though it takes a simple approach of meeting at a coffee shop or local café, it breaks the ice for both parties.After the first date, the subscriber has the option to go in and input feedback and details about the date.Picking the best market audience is very important to online dating sites.Sites such as e and market to the 35 and up group where tends to focus on the younger, Myspace generation of daters.This section will discuss the marketing tools and techniques used by e-businesses in the online dating industry.There will also be a rating of the three most common online dating networks, rating many areas of the site from ease of use to customer service accessibility.


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