Cox says Facebook will announce more information, including a release date and rollout info for the dating features, later this year following a testing phase.Some people speculated that Facebook would restrict its dating app features based on a user’s provided relationship status, such as “in a relationship” or “married,” as Zuckerberg introduced the feature by saying it was designed to appeal to users who list themselves as “single.” The company does not appear to be doing that, however, and there is no indication that Facebook is interested in excluding open relationships or other non-monogamous forms of dating from the platform.The move will likely transform Facebook, with its more than 2.2 billion monthly active users, into a major competitor of Match Group, which owns and operates mobile dating app Tinder and popular dating platform Ok Cupid.Match Group’s stock plummeted by more than 17 percent as soon as the news was announced.“We have designed this with privacy and safety in mind from the beginning.Your friends aren’t going to see your profile, and you’re only going to be suggested to people who are not your friends.” Facebook product chief Chris Cox took the stage after Zuckerberg to shed more light on the new dating features and to give the audience a tour of the design. To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads.Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and your other apps and devices.
He added that it’s going to be within the main Facebook app, but it will be completely optional and opt-in only.(New competitor, Match Group, was particularly quick to point out the tone deaf argument.) But as Zuckerberg said: Facebook is going to keep building. “This is about building real longterm relationships,” Zuckerberg said last week. ” Here’s what you need to know about the new feature.Facebook profile, but potential dates will see your special dating profile instead of your standard one.It’s unclear, but a spokesperson said Facebook hopes to begin testing the feature in the coming months.Those tests will determine when it will roll out more broadly. Facebook doesn’t plan to run ads alongside these profiles, either, and won’t use data associated with a user’s dating profile or behavior to target them with ads on other Facebook properties, according to a spokesperson.Of all the surprises at Facebook’s annual developer conference last week, CEO Mark Zuckerberg’s unexpected announcement that Facebook is launching a dating service may have taken the cake.It’s not at all that Facebook couldn’t launch a dating feature.You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices.To avoid personalized advertising based on your mobile app activity, you can install the DAA’s App Choices app here.The profiles look similar to other mobile-focused dating apps like Tinder and Bumble, with full-page profile photos.However, Facebook’s take on dating is more community-focused, with integrations for the events and groups you’re a part of on the platform.