And certainly there are, it’s enormously easy to match on very, very specific sexual preferences.The phrase, “it’s not personal, it’s strictly business,” is rarely said following an amiable exchange.High up in the tree is the fruit that we're here to pick and enjoy. It's meant for us and is the true nourishment we need. So we find or build long, tall ladders we can climb to get to the fruit.Imagine a positive religion as a ladder, or a life philosophy as one. And you've not just mastered the techniques of ascent, you've learned lots of other things along the way because of what you've experienced and seen as you've climbed. Many people who climb in search of the ultimate fruit tend to cling tightly to their ladder with both hands. Ladder climbing has been turned from a means into an end. When people keep a firm grip on their ladder, some fearfully and with white knuckles, they can't actually reach out for the fruit that awaits them and take it and eat it, and share it with others.
Life, after all, isn't about the ladder, but ultimately the fruit.When we’re on or off the clock, human-to-human interaction matters.As for communications professionals (because journalists don’t stop being people when they walk in to the newsroom), the act of pitching the press is much like the courtship of a desired partner.Here's a thought that came to me a few days ago and I've pondered it since then.Imagine for a moment that we can represent true spirituality and even the purpose of our existence in this world as a tall tree.Also, just like the guy or girl you’re trying to seduce doesn’t want some long-winded pickup line, the journalist you’re pitching would also like you to get to the point.Use your email message to describe your story idea as concisely as possible.If pop culture is to be relied upon, the saying is often a line of justification from a questionable character after some shady business dealing.This supports a theory that no good can come from treating people differently simply because they’re at work.Failing to do so could mean a non-response or an unopened email that lands right in the right trash.It’s much easier to compose a tailored, well thought-out pitch email with our next tip.